Training Tales

[ 2020, web docu-series, in development]​

Sharing the stories of ordinary people training for extraordinary endurance events in the name of charity.

SUMMARY: Millions of everyday people are raising billions of dollars for charity by running in races, yet most of these folks have little to no previous running – or fundraising – experience. Whether it’s a 5K or 10K run, relay race, mud obstacle course, stair climb, half or full-on marathon, these amateur athletes are choosing to abandon their couches, pound the pavement, and conquer some of the toughest hurdles of their lives, all in an effort to improve the world one mile at a time… And you’re going to share in their story!

    

In the new inspirational web docu-series, Training Tales, recreational runner, fundraiser, and travel enthusiast Matt Aaron Krinsky is heading out on a training run with his fellow amateur athletes to hear their story and learn the “why” behind their charity of choice. You’ll be along for the journey with Matt too, discovering all parts of the country with his new friends and sporty do-gooders, as they take him for a run in their neck of the woods and then head to their favorite post-run food and beverage spot.

 

Blending the touching quality of Extreme Makeover with the on-the-road spirit of Diners, Drive-Ins and Dives, each 5-minute episode of Training Tales will feature a new individual, allowing the audience a brief chance to get to know the protagonist runner and learn about the physical, emotional, and mental ups and downs of their training and fundraising adventures.

 

Aside from lots of running, each of the seven episodes in Season One will conclude with a tip or trick from a professional trainer or medical practitioner, followed by a brief “About the Charity” title card and a link to the runner’s personal fundraising page to drive new donations to that featured non-profit organization. The season will also culminate with an eighth episode special in which we follow-up with each of the runners to find out how race day went and the end result of their fundraising efforts.

 

And, to keep the audience engaged between episodes, various content from legendary athletes, health, wellness, nutrition, and fundraising experts, as well as curated music playlists for running workouts, will be shared via the Training Tales Facebook and Instagram accounts.

AUDIENCE: The core demographic is 22-55 year-olds who are already involved in or are thinking about training for an athletic event that has a fundraising component and skews more than 60% towards females.

 

KEY ELEMENTS:

  • People are seeking and consuming inspirational and motivational programing amidst a steady stream of negative and divisive content.

  • With the show host and featured participants being everyday people and non-professional athletes, the audience will highly relate to the cast in the shared experience of, “If they can do it, so can I!”.

  • A small built-in audience will automatically come with each episode by way of the featured runner sharing the content with their own social media network as a means of soliciting additional donations for their chosen charity.

  • Audience interaction will occur through social media, including having people submit their own stories for casting consideration.

  • The clothing and gear needed for training presents a lucrative opportunity for paid partnerships geared towards a targeted audience.

  • The show can become established as a trusted brand and lead to the creation of custom apparel and products.

  • Unique sponsorship opportunities exist, such as a bottled water company branding the Training Tales “Water Stop” – a pop-up hydration station that can easily travel to races, events, and expos for man-on-the-street interviews and interactions with fans.

  • The initial focus on road races is a flexible format that could easily expand to include other athletic activities, including cycling events and triathlons.

  • The series lends itself to tremendous growth as the budget increases, in ways such as:

    • a domestic national bus tour to events all over the country, increasing the scope of people that can be cast

    • expansion overseas to cast international runners, explore foreign settings, and aide their local charities

    • establishment of a charitable foundation associated with the show

    • creation of special youth programs to encourage the combination of exercising and charity in schools

  • The concept is highly adaptable to an international format.

 

STATISTICS & SELLING POINTS:

  • 60 million Americans participated in running, jogging, and trail running in 2017 (Statista)

  • 18.1 million race registrations in the US in 2018 (Running USA)

  • $1.37 billion in total revenue raised by the top 30 fundraising athletic events in 2019 (PeerToPeer)

  • $15 million sales in the US for athletic footwear in 2018 (Statista)

  • 60% of participants in a US road race are female (Running USA)

CREATOR BIOMatt Aaron Krinsky (Creator/Producer/Host) is a filmmaker, theatre director, producer, writer, acting coach, and teaching artist. A native of Boston and longtime LA resident, he studied directing and producing at Brandeis University, NYU, the University of East Anglia in England, and is an alumnus of the Lincoln Center Theatre Directors Lab West. He also earned his Certificate in Journalism from UCLA. As an actor, he was classically trained at the Joanne Baron / D.W. Brown Studio and did further studies with the Carolyne Barry Acting Academy. 

 

He had the privilege of soaking up a great deal about producing while working as an assistant to acclaimed producer Lawrence Bender at A Band Apart, his production company with Quentin Tarantino. Shortly after that, Matt formed his own independent company – Mogul Productions – to produce and direct short films, stage plays, and music videos. 

 

In 2004, Matt secured financing to produce and direct An Eye for an Eye, a short film starring Academy Award Nominee and Golden Globe Winner Sally Kirkland. The film had a successful film festival run and secured an international distribution deal. Additional festival-bound short films would follow, including Voodoo Love (2007), Demonic Attachment (2016), and Playdate (2018). His latest short, Brothers on a Motel Bed, is in post-production and slated for a 2020 finish.

 

Theatrically, he has directed and produced a number of world premiere plays and staged readings in both Boston and Los Angeles, additionally serving as Dramaturg on several of these productions. He is particularly proud to have directed the 

Off-Broadway premiere of the one-act play, With Love, and to have worked with the Disney Musicals in Schools program to launch into the Boston Public School System.

 

Always involved with the community, Matt has run multiple marathons, half marathons, and 10K races on behalf of various charities and along with his other philanthropic efforts has raised nearly $25,000 for HIV/AIDS services, cancer research, kidney health, and suicide prevention. His love of running and expertise as a fundraiser led to a position at the Leukemia & Lymphoma Society as a Campaign Manager and Running Coach with their acclaimed endurance charity program, Team In Training.

 

When not in the rehearsal room or creating content, Matt loves to seek out new cafes with delicious iced coffee, binge on Netflix, play word games, and hang out with his adorable niece and two nephews.

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Contact: matt@mkrinsky.com

© 2003-2020. Matt Aaron Krinsky / Mogul Productions. All Rights Reserved.